ALTRUM focus is a place for you to get important information about ALTRUM, the Health Division, of AMSOIL INC. ALTRUM includes ALTRUM Nutritional Supplements, formulated as the “World’s Best”  natural nutritional supplements on the market; AGGRAND natural, liquid fertilizers for your garden and crops; and AquaBrite, water filters.

In this Issue:

1. 'ALTRUM' Keeps Me Going'  — Testimonial
2. How Do ALTRUM Supplements Work For You?
3. Vision Power Proven Effective
4. Grow Your Sales With ALTRUM Online Issues
5. AGGRAND — New Cap For Summer
6. ALTRUM Health Tip — Sleep Your Way to Better Health

At 75, Ruth Wilson counts on ALTRUM Nutritional Supplements for her daily energy and freedom from joint pain. She works full time as a greeter at Wal-Mart and still has energy to stay active in the evenings.

How Does ALTRUM Work For You?

Testimonials are one of the most popular sections of the ALTRUM News. Long-time and potential customers learn through “real life” experiences of those who know exactly why ALTRUM supplements are selling in greater quantities every month.

Vision Power Works

“I took the best vision supplement previously available for three years and my eyesight improved significantly. Vision Power is equal to, if not better than, what I was taking. If you don’t have 20/20 vision, you should be taking Vision Power daily.” – Direct Jobber John Alquist *

Loss of eyesight – the most feared loss of all the five senses – is also the most devastating because more than 80 percent of the information one takes in from the world is visual. New studies show that two of the most common reasons for loss of sight, cataracts and age-related macular degeneration, can be stopped or improved with nutrition and supplements.

More than 20 million Americans have cataracts, the filmy deposits that lead to blindness. Typically, surgery is the only answer for cataracts. Recently published results of an Italian study reveal that taking bilberry and vitamin E can prevent the progression of cataracts up to 97 percent of the time. Bilberry has been known for more than 60 years as an effective remedy for poor night vision. Now, it also has proven effective in relieving tired eyes because it strengthens capillaries in the eyes and improves circulation. *

Bilberry is the world’s most popular herb for eyesight improvement.
Legend holds that during WWII, British Royal Air Force bomber crews reported improved night vision from eating bilberry jam, allowing them to better see their targets and increase their accuracy. These reports led to laboratory and clinical research on the effects of bilberry fruit extracts on the eyes and the entire vascular system. Researchers concluded that the most effective medicinal use for bilberry extract was for improving micro-circulation, which benefits the capillaries of the eyes. *

A study published in January in the journal, “Archives of Ophthalmology,” reveals that individuals whose diets are high in lutein, zeaxanthin and vitamin E have a reduced risk of developing cataracts. Moreover, the same study showed improved intake of lutein and zeaxanthin, antioxidants found in yellow or dark, leafy vegetables, has been linked to a lower risk of another common eye disease — age-related macular degeneration. *

Study information came from the Women’s Health Study that utilized data from 35,551 women, ages 45 years and older, and followed them for an average of 10 years. Women whose intake of lutein and zeaxanthin was in the top one-fifth of participants experienced an 18 percent lower risk of developing cataracts than women whose intake was in the bottom fifth. When vitamin E was examined, those whose intake was in the top one-fifth had a 14 percent reduction in risk compared with women whose intake was lowest. *

Lutein, zeaxanthin and vitamin E are believed to help protect against cataracts by reducing the formation of damaging free radicals. The authors concluded the data indicate that higher intakes of lutein, zeaxanthin and vitamin E are associated with decreased risk of cataract and age-related macular degeneration. *

ALTRUM Vision Power delivers the recommended daily dose of 320 mg of bilberry, along with premium potencies of lutein and zeaxanthin. Vision Power also contains 125 percent of the recommended daily dose of vitamin E, as well as other vital eye-protecting nutrients. Visit the ALTRUM website for complete information about ALTRUM Vision Power.

Bilberry (321 mg) – Improves night vision and eases eye strain, nourishes eye tissue and supports healthy circulation in the eye.* Highest quality, most potent bilberry available. *

Lutein (15 mg) – Protects the retina from free radical damage and helps maintain proper lens density; important nutrient for a healthy retina and macula. *

Zeaxanthin (1100 mcg) – Powerful carotenoid; protects the lens of the eye from free radical damage caused by exposure to oxygen and light. *

Vitamin E (37.5 IU equal to 125 percent DV) – Vitamin E has been found to protect against free radical damage and inhibit cataract formation. *

Schisandra berry (240 mg) – Helps eyes adapt to dark and reduces incidence of tired, inflamed eyes. *

Ginkgo biloba (80 mg) – A strong antioxidant; promotes healthy blood circulation to the eyes and reduces eye inflammation. *

Carrot root powder (390 mg) – Rich in natural carotenoids; fights free radicals that cause eye damage. *

Eyebright (90 mg) – Centuries old help for eyestrain and inflammation. Also relieves runny, sore, itchy eyes due to colds or allergies. *

L-Glycine (90 mg) – Supports healthy lenses as it eliminates excess sugars in the eye. *

Lycopene (4 mg) – A potent carotenoid antioxidant, lycopene is effective in protecting eyes from free radicals. Low levels of lycopene correlate with a greater risk of macular degeneration. *

Alpha Lipoic Acid (60 mg) – “Universal Antioxidant" regenerates other antioxidants that protect the eyes. *

Quercetin (300 mg) – Potent antioxidant; inhibits cataract formation. *

Carotenoids (2,250 IU of Vit. A) – (from D. salina, natural source of betacarotenoids) Promotes good night vision, keeps macular tissue healthy. *

N-acetylcysteine (250 mg) -- Immune system support antioxidant that filters out UV light. *

L-taurine (750 mg) – Strengthens retina cells, shields the lens against oxidation and protects eyes from harmful UV light. *

Vitamin C (75 mg equal to 125 percent DV) – Vitamin C may reduce the risk of cataracts, help delay age-related macular degeneration, and prevent and alleviate glaucoma (pressure in the eyes). *

Triphala complex (150 mg) – Widely used to treat eye diseases including conjunctivitis, progressive myopia, early stages of glaucoma and cataracts. *

L-glutathione (10 mg) – The primary antioxidant of the eye’s lens; protects against oxidative damage. *

Spinach, kale, tomato, broccoli (1115 mg) – Whole food eye health blend; provides nature’s source eye nutrients including carotenoids. *

Dealers Utilize ALTRUM Online Issues

Dealers can use the online issues of the ALTRUM newsletter to grow their sales. ALTRUM Dealers use the online issues to give customers easy access to in-depth information about ALTRUM Nutritional Supplements and how they help maintain youthful vigor, health and mobility — plus much more. *

	March 2008 ALTRUM newsletter 'ALTRUM Keeps Me Going' – Testimonial edition
	February 2008 ALTRUM newsletter Page 1 – “Feel Better With Altrum” – Testimonial Page 3 – Sharpen your Mental Edge – Memory Focus*
	January 2008 ALTRUM newsletter Page 1 – “The Proof is in the Way You Feel” – Testimonial Page 2, 3 – The Fundamental Anti-Aging Supplement – Longevity Enzymes*
	December 2007 ALTRUM newsletter Rejuvenate Your Body With the Power of Enzymes Ultra Daily Enzymes edition*
	November 2007 ALTRUM newsletter Page 1 -- Stay Energetic With ALTRUM Multis Page 2 -- Joint Formula Brings Pain Relief* Page 3 – ALTRUM Lifts Dealers to Peak Performance – Testimonials Page 6 – Vision Power Improves Eyesight*
	October 2007 ALTRUM newsletter Page 1 – ALTRUM Supplements Promote Overall Strength, Well Being –               Testimonial Page 6 – Financial Benefits of Selling ALTRUM Supplements
	September 2007 ALTRUM newsletter Page 1 – ALTRUM Oils Keep Your Mind Sharp, Your Body Strong* Page 6 – ALTRUM Enhances Body Builder’s Performance – Testimonial
	August 2007 ALTRUM newsletter Page 1 – Why AMSOIL Customers Take ALTRUM Supplements (In their own words) Page 6 – Stay Strong, Vital As You Age
	July 2007 ALTRUM newsletter Page 1 – ALTRUM Answers for Maximum Health Page 6 – Let Your AMSOIL Income Soar With ALTRUM Supplements
	June 2007 ALTRUM newsletter Recharge Your Mental Power – Memory Focus edition
	May 2007 ALTRUM newsletter Page 1 – What Every Man Needs to Know to Enhance Male Health Page 6 – Powerlifter Powers Up With ALTRUM Supplements
	April 2007 ALTRUM newsletter Refuel Your Brain Power – Memory Focus edition
	March 2007 ALTRUM newsletter Page 1 – “World’s Best” Multis Power Up Your Body’s Energy – What Ultra Multis               Can Do for You* Page 6 – Roborant Energy Powers Hockey Player’s Game*

AGGRAND Cap Can Aid Sales

AGGRAND has made available a new cap to shield your eyes as well as create an opportunity to start a conversation that could lead to increased sales. The cap comes in AGGRAND green with a white embroidered logo and Velcro closure.

ALTRUM Health Tip
Sleep Your Way to Better Health

Research has shown that people who routinely get too little sleep are more likely to develop high blood pressure, diabetes and a host of other problems. And even a few nights of sleep deprivation make it harder to fight off infections. By contrast, getting eight hours or more of shuteye increases your work performance and mental acuity while decreasing irritability and the likelihood of depression. Getting a good night’s sleep regularly can even slow the aging process.

Now it turns out that sleeping well can help you lose weight, too. In a 16-year study of 70,000 middle-aged women, those who slept an average of five hours or less were much more likely to gain a “significant” amount of weight than women who slept for seven hours or more. Research on men has found similar results.

Our Philosophy
At ALTRUM, we strongly believe aging need not equate with “winding down.” Except for cases where chronic disorders exist, there is no reason to accept anything less than optimal health and vitality in our later years. Most chronic disorders can be avoided if a conscious daily “self care” regimen is implemented early enough in life. ALTRUM provides the very best in nutritional supplements to rejuvenate, regenerate and renew.*

Contact us at AltrumEnews@amsoil.com with questions about ALTRUM Nutritional Supplements or the ALTRUM Nutritional Supplement Program.