Pure Power is concentrated for maximum strength and value, and formulated to be gentle on the environment yet tough on the job. Pure Power is proof that less really is best!

ALTRUM Pure Power Laundry Detergent is concentrated and economical, biodegradable and phosphate free. Most importantly, it cleans clothes best. This concentrated powder detergent is toughest on stains, ground-in dirt and dulling gray. ALTRUM Pure Power Laundry Detergent is available in a 20-lb. pail for maximum convenience. Only a half-scoop (quarter cup) of Pure Power is required for a full load of laundry. That's a lot of clean clothes from one 20-lb. pail! Pure Power is a pure value!

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