Altrum Focus
Visit the ALTRUM website at    2010 - Volume 4, Issue 9

In this Issue:

  1. News You Can Use: Fall Sales Meetings, Product Information
  2. September ALTRUM News Online — Would You Have Another Oil in Your Garage?
  3. ALTRUM News Issues Available Online
  4. Summer AGGRAND News: AGGRAND Impresses In 'Corn Country'
  5. AGGRAND Offers New Wildlife Food Plot Formula

News You Can Use:

Fall Sales Meetings, Product Information

Dealers Earn Discounts at Meetings

    Receive 10 percent Discount on ALTRUM supplements by pre-registering for a Fall Sales Meeting.
    AMSOIL Dealers who pre-register to attend a Fall Sales Meeting become eligible to receive a 10 percent rebate on one ALTRUM or AMSOIL product order placed during the week of the meeting they attend. All ALTRUM orders will be shipped to the Dealer.
    Dealers have asked for more face-to-face training opportunities and AMSOIL is taking action. These free meetings in 19 cities run September 23 through October 30.
    To take advantage of the discount, Dealers must pre-register for the meeting they wish to attend. Those who do not pre-register are not eligible for the 10 percent product rebate.
    Invite personal group members to the meetings. Call, write or email them to encourage their participation. Register by telephone at 1-800-777-7094, by email at [email protected] or via the form in the Dealer Zone under the training tab.
    Bring an AMSOIL business card to the meeting and be eligible for valuable prize drawings. View meeting locations on the back cover of the August or September Action News or in the Dealer Zone under the registration tab.

Tablet Variation Equals Naturalness

    The ALTRUM products in tablet form maintain the potency listed on the label for at least 36 months after the "Manf." date stamped on the bottle. After 36 months, they are still safe to use but may be less potent than listed on the label. During this time some color change may occur.
    ALTRUM Nutritional Supplements are food and may vary in appearance over time without affecting the potency or viability of the product. Some ALTRUM product tablets will gradually change color because of natural processes. Many companies hide this variation by putting opaque coatings over their tablets. ALTRUM does not hide the naturally occurring color changes of its tablets because there is nothing to hide when naturalness is the priority.

    A specific example is the Children’s Chewable Multi, often used by adults who have trouble swallowing tablets. The natural pigments from the cranberry fruit chunks, grape juice, cherry and citrus bioflavonoid complex can migrate in the tablets in the direction of the warmer side of the bottle. The tablets remain perfectly good, but one side of the tablet may turn more amber in color. This is all the natural process of food and the product is still good.

   Easier to Swallow Tablets

    AJ's Male Power and Superfood Phytonutrient Support tablet shapes have been improved for ease of swallowing. The formula is exactly the same as before. ALTRUM continually strives to improve each product's minimal-compression tablet format.

   ALTRUM Natural Softgels

    The ALTRUM softgels used in Superfood Lecithin, Ultra Omega-3, Nutritional Oils and Vitamin E-400 are the most natural type shells and use no chemical plasticizers.
    Each batch passes a full battery of lab quality assurance tests before it is bottled. This also includes a series of lab tests that ensures the product is contaminant free.
    Natural softgels made without chemical plasticizers may occasionally have a “leaker” softgel. This happens because of variations of temperature during shipping, typically in the peak cold of winter or heat of summer.
    While it only takes a tiny amount of contents to leak to cause a film on surrounding softgels, the softgels remain good.

ALTRUM Label Enhancement Gives You New Information

    ALTRUM Nutritional Supplements labels now list a manufacture date rather than an expiration date.The new labels provide clear information for storage and use of the supplements: ALTRUM Nutritional Supplements should be stored in a cool, dry place out of sunlight and with the lid tightly closed. Most of the supplements are best if used within 36 months.
    Vision Power and the enzyme products, Ultra Daily Enzymes and Daily Enzyme Support, are best used within 18 months of the manufacture date and can be refrigerated to extend shelf life. Longevity Enzymes are best if used within 24 months.


ALTRUM News Online Now

Would You Have Another Oil In Your Garage?

September ALTRUM News

    As an AMSOIL Dealer, you wouldn't dream of having Pennzoil products among the AMSOIL lubricants in your garage, would you? No. In fact, it seems almost sacrilegious. We all know AMSOIL manufactures the finest lubricants on the market.

   Why Choose Anything but the Best?

    ALTRUM vitamins and supplements are designed and formulated with the highest-quality ingredients and processes available, just as AMSOIL provides the best products for vehicles. So why would you have any other vitamin in your cupboard when you can have ALTRUM? Get more in-depth information on page one of the September ALTRUM News.

   Joint Formula Gets Boost With...

    Read one customer's experience with ALTRUM supplements that boost the effectiveness of Joint Formula. Also on page 2, learn about the ALTRUM manufacturing process and how it ensures you get what you pay for.

   The Power of Ultra Daily Enzymes

    Direct Jobber Michael Sparks talks about the positive effects on his digestion from using ALTRUM Ultra Daily Enzymes on page six. *
    Visit to view the entire September issue of ALTRUM News



ALTRUM News – Brings you the most recent information on ALTRUM Nutritional Supplements, how they help maintain youthful vigor, health and mobility plus much more.* Click any issue below to find the best products for you and your customers. Visit the ALTRUM web site at for a full year of ALTRUM News editions. *

August ALTRUM News

August 2010 ALTRUM News
New ALTRUM Website Provides Easy Access to Products, Ordering —

    The new ALTRUM website offers a crisp, clean look with one-click links for easy navigation to products, the online store and shopping cart, as well as Preferred Customer registration to help your customers save on each purchase of ALTRUM supplements. Get the details on pages one and two of the August issue.
    Dealer Adolfo Perez of Homestead, Fla. is a fan of ALTRUM Memory Focus after taking the supplement for only a short time. He said he has noticed a significant improvement in his memory.* Direct Jobber Herb McCrobie of Friendville, Md. faced the discomfort of rheumatoid arthritis in 2009. He now credits ALTRUM supplements for nutritionally supporting normal ease and comfortable motion.* Read these dramatic stories on page six. *

Visit to view the entire August issue of ALTRUM News.

April ALTRUM News

July 2010 ALTRUM News
Dealers Learn Benefits of ALTRUM Supplements at AMSOIL University

    Direct Jobber Ray Peszko is an avid ALTRUM supplements user. At 58, Peszko has the vigor of a man years younger. He attributes a lot of his energy to his active lifestyle that includes using a number of the ALTRUM supplements. Read Peszko’s story on page one of the July ALTRUM News.
    'Results Don't Lie'
    Dealer Curtis Bird of Grand Rapids, Mich. is sold on AMSOIL products. "I tried ALTRUM supplements and I got great results. Results don't lie. Your body tells you the truth." Read Bird's comments on page six.
Visit to view the entire July issue of ALTRUM News.

For the latest information on ALTRUM Nutritional Supplements and AGGRAND Natural Liquid Fertilizers, visit their respective web sites at: and Visit the web sites regularly and often to get the most up-to-date information about all of the products in the ALTRUM Division.

* These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent disease.
** Please check with your physician when using prescription medication in combination with food supplements.

Your ALTRUM Story Could Earn You a Special Bonus

    As a bonus for your submission of an ALTRUM testimonial, you may be eligible to receive a free six-pack of your favorite supplements. Send your submission by email to [email protected] or mail hard copy to AMSOIL BLDG, Superior, WI 54880. Be sure to include complete contact information for a follow-up interview. If we feature your story in the ALTRUM News, you will receive a six-pack of your favorite supplements as a gift from ALTRUM.


AGGRAND Impresses in 'Corn Country'

April ALTRUM News

    AGGRAND customer Tom Joyner of Glade Park, Colo. used AGGRAND Natural Liquid Fertilizer 4-3-3 for the first time this year. Joyner is long-time friends with Dealer Ron Arellano, also of Glade Park, Colo.
    Arellano supplied Joyner with two bottles of AGGRAND 4-3-3 and Joyner created his own test plots on about three acres of land.
    The four outer rows were planted and fertilized with granular chemical fertilizer. The two inner rows were planted four weeks later and fertilized with AGGRAND when plants were 1 foot high.
    "The difference is outstanding, the AGGRAND corn is more than 9 feet tall," said Arellano.
    Glade Park is at the foot of the San Juan Mountains. "It's really corn country," Arellano said. That made it all the more surprising to Arellano when Joyner called to say, 'Ron, you've got to see this corn,'" Arellano said. "Holy cow, I looked at that corn and I could hardly believe my eyes."
    AGGRAND personnel planted test plots at the AGGRAND plant in Superior, Wis. and at an outlying field this spring. Results of these test plots can be seen in the summer issue of AGGRAND News, available online now at

AGGRAND Natural Liquid Fertilizers

New AGGRAND Wildlife Food Plot Formula

    Wildlife food plots are an increasingly popular tool for attracting wild game. Hunters, animal watchers and conservationists use food plots as a natural way to attract wildlife. New AGGRAND Food Plot Formula Fertilizer (NFPTP) feeds the natural soil biology and delivers the nutrients needed to grow the large, protein-rich plants animals prefer. Food Plot Formula is available in 2.5-gallon bottles and is endorsed by Milton Dailey, host of Ranch & Resort TV. For more information visit

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