Altrum Focus
Visit the ALTRUM website at    2011 - Volume 5, Issue 05

In this Issue:

  1. 'It's Your Money and Your Life'
  2. Ultra Probiotics Features Unique Formula
  3. May ALTRUM News Online — Probiotics Use Soars in U.S.
  4. ALTRUM News Issues Available Online
  5. Important Announcement — Your ALTRUM Dealer Website May Require Content Clean-Up
  6. AGGRAND Natural Fertilizer Gains Cerftification in USDA BioPreferred Program

'It's Your Money and Your Life'

    In today's demanding world, making healthy choices poses a real challenge. Rising prices and health insurance woes make it even more difficult to focus on wellness.
    Families feel a pinch in their pocketbooks. Seniors, especially those on fixed incomes, are struggling to fund visits to the doctor and purchase the daily essentials. Now more than ever it's important to take preventive measures to stay healthy.
    ALTRUM has always advocated healthy diet, exercise and vitamin supplementation. These are life-extending and rewarding fundamentals. It doesn't take a lot of money to exercise or to eat properly. Nutritional supplements are a great investment to safeguard good health.
    "It's like taking care of your car or truck with AMSOIL products," said Greg Sawyer, ALTRUM manager. "You don't cut corners when it comes to maintaining your vehicles.

    Why cut corners when it comes to maintaining your health? Prevention is the key. You are investing in your health. On the other hand, poor health equals an unknown future, and we know for certain that it won't be cheap."
    ALTRUM offers Dealers and customers a "Core Nutritional Program" consisting of the ALTRUM Ultra Multis (DNU or DWI), Nutritional Oils (DNO), Ultra Daily Enzymes (DEU or DES) and Ultra Probiotics (DUP).
    "These four products will give you and your family a nutritionally great start to every day," Sawyer said. "Continuing a daily regimen of exercise, proper diet and nutritional supplements allows you to extend your energy, health and life's potential. You are in the driver's seat when it comes to your health. There should be nothing to think about here. It's your money and your life." *

Ultra Probiotics Features Unique Formula

    “I have taken probiotics for a number of years and am well aware of the benefits. New ALTRUM Ultra Probiotics is an exceptional product and fills an important position in the premium ALTRUM products line.”

— Alan Amatuzio AMSOIL Executive Vice President and COO

Ultra Probiotic

    ALTRUM recently introduced Ultra Probiotics™, its newest premium supplement formula.
    Ultra Probiotics features nine premium strains of probiotics including Lactobacillus bulgaricus, the ranking "king of probiotics."
    Considered the universal intestinal and immune health flora rejuvenator, L. bulgaricus is named for Bulgaria — where it was first used to convert milk into yogurt.
    Bulgarians have known for centuries consuming yogurt is beneficial, but the unique qualities of Bulgarian yogurt,

and it's key probiotic Lactobacillus bulgaricus, garnered worldwide attention at the beginning of the 20th century.
    Russian scientist Ilya Mechnikov linked the longevity of the Bulgarian people to the consumption of milk fermented into yogurt by Lactobacillus bulgaricus. Mechnikov proposed that consumption of yogurt would "seed" the intestine, which would suppress the growth of harmful bacteria. *

   What Makes Ultra Probiotics Unique?

    ALTRUM Ultra Probiotics is a universal probiotic formula providing 25.6 billion live cells ^ of beneficial microflora cultures. These probiotic cultures help renew and maintain healthy intestinal microflora. L. bulgaricus conditions the GI tract and is the key to supporting healthy cultures of the other probiotics. *
    "Probiotics are more than something you find just in yogurt," said Dr. Michael Roizen, chief wellness officer at the Cleveland Clinic. "Taking probiotics is a good habit that can really benefit your digestive system, which is intricately connected to your overall health, yet most Americans are still unfamiliar with them and the good they can do." * **

May ALTRUM News Online Now

ALTRUM Introduces Ultra Probiotics


   Probiotics Use Soars in U.S.

    Although probiotics have been around for thousands of years, it was not until the 20th century that most people became aware of their benefits. Probiotic supplementation in the United States has soared in the last decade.

   Probiotics — for Life

    The word probiotic means "for life," which is why these beneficial microflora are vital to help maintain health. Last month, ALTRUM Nutritional Supplements introduced Ultra Probiotics™. The May issue brings you detailed information about the formula, describes why it is unique and answers some specific questions about the value of probiotics for health. Read the whole issue for in-depth information about new ALTRUM Ultra Probiotics.

    Visit to view the entire April issue of ALTRUM News


* These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent disease.
** Please check with your physician when using prescription medication in combination with food supplements.

^ At time of manufacture
All testimonials given about ALTRUM Nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or "results" and consuming the nutrients contained in the products described. Results are individual and will vary from person to person.

ALTRUM News – Brings you the most recent information on ALTRUM Nutritional Supplements, how they help maintain youthful vigor, health and mobility plus much more.* Click any issue below to find the best products for you and your customers. Visit the ALTRUM web site at for a full year of ALTRUM News editions. *

March ALTRUM News

April 2011 ALTRUM News
Introducing Ultra Probiotics

   ALTRUM Nutritional Supplements launches Ultra Probiotics™, the newest in the line of premium dietary supplements. The April issue introduces Dealers to the benefits and features of this superior, multi-strain probiotic formula.
   • On page two, learn the history of probiotics, the reasons for their rise in popularity and how ALTRUM Ultra Probiotics is unique. *
   • Get answers to frequently asked questions about probiotics on page 3.
   • Learn more about the power of probiotics on page 6. *

Visit to view the entire May issue of ALTRUM News.

For the latest information on ALTRUM Nutritional Supplements and AGGRAND Natural Liquid Fertilizers, visit their respective websites at: and Visit the websites regularly and often to get the most up-to-date information about all of the products in the ALTRUM Division.

Your ALTRUM Story Could Earn You a Special Bonus

    As a bonus for your submission of an ALTRUM testimonial, you may be eligible to receive a free six-pack of your favorite supplements. Send your submission by email to [email protected] or mail hard copy to 925 Tower Ave., Superior, WI 54880. Be sure to include complete contact information for a follow-up interview. If your story is featured in the ALTRUM News, you will receive a six-pack of your favorite supplements as a gift from ALTRUM.

   IMPORTANT ANNOUNCEMENT— Your ALTRUM Dealer Website May Require Content Clean-Up

    All content on ALTRUM websites is required to comply with Food and Drug Administration (FDA) regulations. Any words or statements that imply that ALTRUM products treat, cure or prevent disease are not allowed by the FDA and must be removed from all websites. Dealers must restrict all product claims to those published by ALTRUM.
    See the latest version of the ALTRUM catalog (G1670) for appropriate language.


   AGGRAND 4-3-3 Gains Cerftification in USDA BioPreferredSM Program

April ALTRUM News

    AGGRAND Natural Fertilizer (NOF) has gained certification into the USDA BioPreferredSM Program.
    Under the USDA program, products are considered biobased if they are composed wholly or significantly of biological ingredients — renewable plant, animal, marine or forestry materials.
    Products certified in the program carry a label icon that helps consumers make informed choices. The icon is easy to recognize and consumers can have confidence in the label because claims about the presence and amount of biobased ingredients are third-party certified and strictly monitored by the USDA.
    The "USDA certified biobased product" icon will soon appear on AGGRAND Natural Fertilizer marketing material. AGGRAND Natural Fertilizer also will be listed among products that meet the USDA requirements on the agency’s web site,

    USDA BioPreferredSM Program Goals
    The core goals of the USDA BioPreferred Program first were introduced in the 2002 Farm Bill:
    • To spur the development of the biobased industrial base through value-added agricultural processing and manufacturing in rural communities
    • To enhance the nation’s energy security, by substituting biobased products for fossil energy-based products derived from imported oil and natural gas
    • To reduce the nation’s environmental impact by promoting products that may be more benign to the environment.


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